FreshBooks vs Xero: Which one should I use in 2026?

Produced by our content partners and reviewed by Envoice’s internal experts to ensure it reflects real accounting workflows and accurate product usage.

As a small business, you probably feel that picking the right accounting software is an important choice that could impact the running of your company. You’re not wrong. With so many platforms claiming to be the ‘best accounting software’, trusting one platform with your finances is risky. 

However, whether you’re a freelancer, solopreneur, self-employed, or SME, you’ll know that the right accounting platform is becoming more than a convenience; it’s a necessity for managing financial data. We bring you two popular choices: FreshBooks and Xero. By helping you gain clarity into the inner workings of these tools, you’ll feel confident when you make your final decision. 

Quick Overview

FreshBooks and Xero are accounting software built to help businesses manage their finances. FreshBooks is better suited for freelancers, solopreneurs, and self-employed professionals, while Xero is equipped for small and medium businesses, accountants and startups. 

Table of Contents

• FreshBooks vs Xero: Feature comparison
• Who are FreshBooks and Xero for?
• Main features: FreshBooks and Xero
• Conclusion
• FAQs: FreshBooks vs Xero

FreshBooks vs Xero: Feature comparison

Expert insight: What Xero lacks in automation, it makes up for in its partnership with Envoice. Xero cleverly integrates with a superior automation platform (Envoice) and expands its capability to automate workflow approvals and mobile expense reports. Learn more about Envoice.

Who are FreshBooks and Xero for?

1. Freelancers, Solopreneurs, and Self-employed

Recommendation: FreshBooks

Why?

• Fast and professional invoices that can also be sent from the mobile app.
• Built-in time tracking increases the accuracy of your billing.
• Minimal setup, geared for very small businesses. 
• Simple business tools that help you with expense management.

2. Service-based SMEs

Recommendation: FreshBooks or Xero

Why?

• Neither software has a steep learning curve, so you’ll be ready to start quickly and with minimal setup.
• Each software will help you track business performance with a customizable dashboard, analytics, and reports.
• Reduction of manual entry with basic automation features
• Both software provide multiple currencies for easy invoicing and payment. 

3. Product-based or ecommerce businesses

Recommendation: Xero

Why?

• Comprehensive inventory tracking and product management.
• Strong bank reconciliation, with custom rules.
• 160+ currencies for easy invoicing and payment. 
• Integrates with popular ecommerce platforms like Shopify.

Want to know how Xero stacks up against QuickBooks Online for SMEs? In QuickBooks Online vs Xero, we examine whether Xero is competitive against one of the world’s most popular accounting software. By doing this, the strength of Xero becomes easier to spot. 

Main features: FreshBooks and Xero

Comparing FreshBooks and Xero accurately comes down to what they do for your business on a day-to-day basis. While both of these tools can manage your bookkeeping function, inventory, expense management, and other core processes, they are not equal in how they help you manage these functions.

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FreshBooks: Built to get paid

The core idea around FreshBooks is to get small businesses paid quickly, which is crucial for cash flow and ongoing business activities. Even as a one-man (or woman) show, if you can bill quickly and accurately, get paid faster with payment links (for multiple currencies), and reduce administrative burdens, you’ve pretty much won. When time tracking, invoicing, and expense management need to be tightly connected, you need a platform focused on making this happen. 

Traditionally, small businesses have lagged behind their larger counterparts in the depth of financial oversight they have, but FreshBooks eliminates this barrier, allowing small businesses to compete at any level and do it anywhere they want. 

Tax and audit compliance become easier with FreshBooks, and you begin to look more like a professional enterprise every day, instead of a ‘mom-and-pop’ shop. To do this, FreshBooks concentrates on executing these main features with precision:

Xero: Built for long-term oversight

The Xero platform has a more sophisticated approach to financial management that is geared towards long-term financial planning, as it integrates all the core business processes in one place. It concentrates heavily on invoice customization, payments, bills, tracking projects and analytics. 

With Xero, the number of transactions is higher and likely more complex, so it calls for better automation, such as custom rules, automatic bank reconciliation, and expense categorization. The desire for complex data analysis also increases with business complexity, and Xero provides this through customizable accounting reports. Where Xero loses traction on high-level automation, an Envoice integration quickly picks up the slack and provides automated approval workflows and employee reimbursements. 

Xero helps you understand where money is coming from, where it’s going, how long it’s taking to arrive, and what business processes are consuming your hard-earned income. To deliver these insights, it concentrates its design power on the following features:

For SMEs already thinking beyond basic accounting and comparing Xero with more traditional accounting platforms, it’s worth checking where Xero fits into the landscape. In this Xero vs Sage comparison, we compare key features to position Xero as a viable alternative to more complicated platforms. 

Conclusion

In this FreshBooks and Xero comparison article, we looked deeply into the core business models of these SME-focused accounting platforms. By comparing features and zooming into how they serve different SME types, we made the case that FreshBooks is suitable for self-employed, freelancers, and small businesses. Xero, on the other hand, is suitable for product-based SMEs, service-based SMEs, and accountants. This is mainly due to its expanded automation and project management capabilities.

Both these platforms are excellent choices, but if you’ve decided on Xero but are concerned with the automation level, remember you can enhance these capabilities with an Envoice integration. 

FreshBooks and Xero combined serve around 34.6 million users globally, and have been around for over 18 years, making them a stable and well-tested choice for SMEs of every type. 

FAQs: Freshbooks vs Xero

1. What are the downsides of FreshBooks?

FreshBooks focuses on freelancers, solopreneurs, self-employed, and small service businesses. This makes it unsuitable for medium–large size companies. It supports a limited number of users and lacks the advanced features of other popular accounting software. FreshBooks costs more than similar platforms. In reviews, this is often listed as a top con of FreshBooks. 

2. Why do accountants prefer Xero?

Accountants prefer Xero because it offers many of the features they need for their business. They have an accountant partner program and provide a one-stop platform for practice management. To date, over 250 000 accountants are signed up for Xero services, allowing better collaboration across the accounting industry. Xero also provides training and resources to help accountants grow their businesses.